Julián Castro’s Twitter feed won’t win many undecided voters

Pratt on TexasWant to hear how desperate are the Texas media activists to keep their radical Obama-clone Julián Castro going in the Democrat presidential nomination race? No? Well, I’ll tell you anyway.

Jonathan Tilove, still in need of an exacting editor at the Austin American-Statesman, published a piece titled “How Julián Castro turned a debate absence to his advantage.” Tilove wrote: “Wednesday was the fifth Democratic presidential debate and Julián Castro, the remaining Texan in the race, had a good night.”

Twitter is not representative of the broader undecided audience and is not a replacement for the earned media one gets in a broadcasted forum.

“I am not saying Castro had a good night facetiously. His tweets during the debate, answering each question, along with those of a swarm of supporters, led the hashtag #JuliánDebates to trend on Twitter,” Tilove explained.

And herein you have a phenomenon I’ve watched in campaigns repeatedly in my career: the ignoring of unpleasant realities and self-delusion that because you favor someone as do your closest friends, that means your candidate is doing well.

Julian “Commie” Castro

Castro seems to be running for the veep slot as he did four years ago with Hillary and might yet get such due solely to identity politics. However, not being on that stage is not replaced with Twitter comments. Other than media and consultant folk, all you are talking to on Twitter is your existing base of supporters and in Castro’s case that’s a very small group.

Twitter is not representative of the broader undecided audience and is not a replacement for the earned media one gets in a broadcasted forum. Castro may have said all types of things on Twitter that appeal to Leftists but it’s a forum in which he’s reaching mostly those already in the mix and in which few of the undecided he needs exist.

What do you think?...

© Pratt on Texas / Perstruo Texas, Inc.