Backed by nation’s largest domestic air carrier, new course and certification ensure students can communicate effectively upon entering the workplace
DALLAS and LUBBOCK, Texas (Nov. 20, 2014) – CEV Multimedia, a leading producer of Career and Technical Education (CTE) curriculum resources, announces a major partnership with Southwest Airlines (NYSE: LUV). The arrangement expands an industry-backed certification program offered through iCEV, an online platform that produces and delivers comprehensive educational content. Southwest Airlines is the latest organization to join a host of notable industry partners offering certifications that support CTE initiatives and programs.
Endorsed by Southwest Airlines and delivered through iCEV, the Professional Communications certification addresses how to communicate effectively in the workplace. The course tackles important topics, such as written and verbal communication, time management, listening skills and managing diversity within a work environment. The Professional Communications certification is designed for all students, regardless of their chosen program of study.
“Southwest Airlines is a perfect partner in this initiative because of the organization’s well established expertise and enthusiasm for practical education programs that prepare students for career success,” said Jeff Lansdell, President of CEV Multimedia. “We are dedicated to providing the best experience for students and educators by partnering with industry leaders like Southwest Airlines that want to help students succeed in an ever-changing national workforce.”
Industry collaborations play an important role in schools’ CTE programs and offer hands-on training as students complete their high school education. Because of iCEV, students can earn industry-backed certifications while completing regular coursework through a series of pre-built, online curricula.
“As an organization that builds its reputation around its people, we deeply understand the need to provide students with a variety of opportunities to develop their professional and interpersonal communication skills,” said Linda Rutherford, Vice President, Communication & Outreach at Southwest Airlines. “We’re confident this course will challenge students and provide the essential training they need in order to thrive in a career or postsecondary environment.”
In addition to the Professional Communications certification, CEV Multimedia offers opportunities to earn certifications in other CTE areas, such as agricultural science, business and marketing, and family and consumer sciences education. CEV Multimedia is developing 20 additional certifications and aims to offer more than 60 industry-backed certifications across seven areas of CTE by the spring of 2016.
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